top of page
  • Writer's picturethriveinc

Fostering Trust to Catalyze Transformation with Zain Raj

Trust is the key to growing, transforming, and accelerating business.

In this episode of the Beauty of Conflict, Susan and CrisMarie interview Zain Raj, founder and CEO at ZedNext and chairman and CEO at Shapiro + Raj, about the concept of trust in business and its significance in igniting transformation and growth. He explains that all businesses are essentially people businesses, and trust is the fundamental element that drives alignment and progress, emphasizing the importance of setting clear expectations and consistently meeting those promises to build trust among stakeholders. Zain touches on the challenges businesses face as they grow larger, becoming more transactional and less focused on the human element, leading to potential problems in the trust relationship. He also shares practical steps for pursuing trust in an organization, like punctuality, clear meeting agendas, and encouraging individuals to express their desired outcomes.

Listen to this episode and learn about the crucial role of trust in fostering successful business transformations!

About Zain Raj

Zain is called to solve the toughest growth challenges faced by brands and businesses. His deep understanding of human behavior, innovative thinking, disruptive strategies, and future-forward insights that deliver growth has created over $100 billion of enterprise value for clients and investors just in the past decade.

Currently, Zain is the Chairman and CEO of Shapiro+Raj, seventh largest independent insights and inspiration company in North America. He is also the founder and CEO of ZedNext, an ideas incubator. He is an investor, advisor, and board member of a tech, CPG, and communications companies.

As an evangelist for innovation and a strong believer in empowering others, He is a sought-after speaker, teacher, and contributor to leading publications, media channels, universities, and conferences.

If you’d like us to speak at your organization about conflict, stress, team-building, or leadership, work with your team virtually, or coach you or leaders on your team, reach out to us!

If you enjoyed the show, please share the podcast with your family and friends, or post a five-star review on iTunes. Rating and reviewing the show helps spread the word, which means less friction and suffering for everyone, and who doesn’t want that?

Key Take-Aways

  • How trust serves as the bedrock for business success.

  • What risks do businesses face as they expand.

  • Which are some practical strategies for cultivating trust within an organization.

  • Why building trust is vital for fostering strong relationships.

  • How businesses can rebuild trust after making a mistake.


  • Connect with and follow Zain Raj on LinkedIn.

  • Follow Shapiro+Raj on LinkedIn.

  • Visit the Shapiro+Raj website.

  • Follow ZedNext on LinkedIn.

  • Discover the ZedNext website!

  • Get your copy of Zain Raj’s book “The Pyramid Puzzle: Igniting Transformation with the Power of Trust” here!

  • Explore Zain’s Website!

  • Listen to more episodes of The Beauty of Conflict podcast here.

  • Find more details about Come Alive at Haven here.

  • Get your own copy of Crazy, Cracked, Warm, and Deep here!

  • Watch Ted Lasso, if it spiked your interest, here!

  • Get involved with us on our website.

  • Follow us on LinkedIn and see our latest videos!

  • If there’s something you want us to talk about related to the beauty of conflict for teams, let us know at!

  • Connect and follow Susan on LinkedIn.

  • Connect and follow CrisMarie on LinkedIn.

  • Listen to past episodes of the Podcast on Apple Podcasts.


CrisMarie Campbell and Susan Clarke

Coaches, Business Consultants, Speakers and Authors of The Beauty of Conflict

CrisMarie and Susan work with leaders and teams, couples in business, and professional women.

They help dysfunctional turnaround teams into high-performing, cohesive teams who trust each other, deal with differences directly, and have clarity and alignment on their business strategy, so they create great results.

Download the eBook, How to Talk About Difficult Topics, today!

47 views0 comments


bottom of page